The #beauty 2.0 Awards are judged by a panel of industry experts. Our judges are drawn from the interactive media industry, including professionals specializing in media, gaming, design, digital marketing and app development. Our judges hail from agencies, corporations and in 2016 – beauty bloggers.
Each judge is assigned 2 categories that are within their specific area of expertise and experience. We ensure that there is no conflict of interest between any judges and the submissions they will grade, and the adjudication process is carried out with the utmost confidentiality and objectivity. The judges assess the entries in their categories online through our secure system.
After the judging where committee will select the top 5 brands per category, voting will be open to the public and the winner will be determined based on 100% consumer’s vote.

Judges London

Anne Marie Lodge@ReallyRee

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ëReeí started her blog, in 2010. She had a passion for all things beauty and wanted to share it with as many people as possible and a blog seemed the ideal way of doing it. She was thrilled and surprised when she initially started to get her first few readers to the blog; now those few readers have grown in to half a million readers a month and Reeís blog has become the biggest beauty blog in the UK and one of the most trafficked in the world. Ree called the site ReallyRee because she felt she wanted to ëkeep it realí for her readers and always write about beauty in an honest and accessible way for ordinary people like her who just wanted to look their very best.
Our Mission: To keep beauty and style real for all our readers

Becky Amos, Editor, Average Janes, @tweetjanes

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Becky is editor of Average Janes, a leading online lifestyle magazine for adventurous, stylish women. Becky has been with Average Janes since the magazine launched in 2013 and loves writing and working with clients in beauty, fashion, lifestyle, fitness and food. She has over 8 yearsí experience in marketing, branding and PR. In her spare time you can find Becky going through her paces at British Military Fitness, or avidly browsing the beauty aisles for the hottest new products.

Grace Victory, Uglyfaceofbeauty, @GraceFVictory

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Grace Victory is a 25 year old fashion & beauty blogger full of personality and flare. Over the past four years Grace has gained over 200,000 subscribers, 21 million views, 40,000 Twitter followers and almost 100,000 Instagram followers. In January 2014 Grace officially launched and has already passed 1,000,000 views.

Not only has Grace worked with top brands such as Clinique, L’Oreal, ASOS & New Look – she is also a big sister and an inspiration to hundreds of thousands of young girls across the world. Sharing her story on personal battles such as depression & self harm, Grace has taken over the net with her girl power attitude & ability to connect with people on more serious & taboo subjects.

On Grace’s YouTube channel (ugly face of beauty) you will find her talking about her impressive 5 stone weight loss, her favourite lipstick and her ever changing hairstyles. As well as the affects bullying had on her as a teen & her very public issues with anxiety and body image.

More recently Grace won the Next Newcomer at the Cosmopolitan awards – her most prestige achievement to date.

Maddie Bruce, TheMaddieBruce vlog

Maddie Bruce

English fashion, beauty and lifestyle YouTuber who posts videos to her channel themaddiebruce.

BEFORE FAME. She was studying criminology in order to go into a career in law, but left school to pursue her YouTube career, which she prefers.

TRIVIA. She started a second YouTube channel called More Maddie, which features vlogs of her daily life.

FAMILY LIFE. She has three siblings, and her sister Elea has appeared in a few of her YouTube videos.

ASSOCIATED WITH. One of her more popular videos is a “Morning Routine” video, similarly to Koleen Diaz.

Hayley Carr, London Beauty Queen, , @LBQblog

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Starting off in the cosmetics industry as a brand manager, I began blogging about all things beauty from an insiderís perspective back in 2010 ñ what does the product really do and is it worth the money? My unique tone of voice and outlook enabled me to find my place in the blogging world, being nominated for a Cosmopolitan Blog Award within four months of launching. Over the last six years I’ve won a handful of awards, been featured in numerous publications, worked with hundreds of brands and even set up my own blogger network: THIRTY PLUS





Madeleine Spencer, MADELEINE LOVES, , @madsabouttown


With over five years in the industry under her belt, Madeleine Spencer knows her way around a beauty hall. Writing for magazines like Marie Claire, Country & Town House Magazine and Powder as well as blogging, she has come to learn that there are few beauty dilemmas that can’t be solved with the right product or trick. Her speciality subjects include super-facialists, supermodels and, of course, the most super serums on the market…

Nadia Cohen, fuelrefuel, , @FuelPR

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Nadia Cohen is an Account Director at Fuel PR where she has worked for seven years. Specializing in beauty and wellbeing, Nadia has run a number of successful PR campaigns for a range of clients including luxury, mass and niche brands.

Tracy Kiss, Tracy Kiss, , @misstracykiss

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Tracy Kiss, 28yr TV personality/social influencer/personal trainer from Buckinghamshire. Mother of 2, author and blogger covering fitness, fashion, beauty, food and lifestyle with over 1.6million social media followers.

Victoria Eales, Florence & Mary, , @FlorenceandMary

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I’m Victoria a thirty something Essex girl who enjoys sharing her love of all things beauty and lifestyle here at Florence and Mary.

By day I work full time in London in an industry as far removed from beauty as you can get but at weekends the copious amounts of tea and spreadsheets are replaced with wine and playing with lipsticks.

Blogging has been part of my life for over five years and in that time my blog has developed and change with my interests, some of you may even remember my crafting endeavors and car boot sale hauls.

Now I’m more likely to be sharing the details of my latest holiday, a new burger restaurant or the latest contouring product. Moving into beauty blogging has been a great way to discover brands both new and old and put the products to practice in the ‘real world’ whether that’s make up that’s easily applied on the train or testing whether that foundations claims to last 8 hours will see me through a day in the office and a night out in a club.

I also love Flamingos and Pineapples, I know not why but I do and they will pop up from time to time and keep sending the links of products you see, I love how many of you think of me when you see something.


fran logoReal estate graduate. Foodie. Enjoys shopping, cocktails and all things sparkly. Part time saleswoman and full time makeup addict. Dreams of travelling the world. Avid green tea drinker. Usually inappropriately over dressed and over stressed.

Fran is the face behind She started to blog around two years ago when she moved to London and although she is still one of the newer blogs on the block, itís became an integral part of her everyday life. On her corner of the internet you’ll find her sharing her passions, so expect lots of lifestyle, London, food and beauty.

Judges Los Angeles

Manal Shaikh Social Media Director @naildecor, @wakeupandmakeup


Manal Shaikh is a Social Media Director and a popular nail artist in the instagram community known as @naildecor. She also mediates two of the most popular beauty feature pages on Instagram for makeup (@wakeupandmakeup) and nails (@naildecorvideos). Manal currently has accumulated a network of over 10 million followers to date on her social media platforms combined. Manal is listed in WWD as the one of the top 50 influencers in the multicultural market. As a social media director and a neo-business entrepreneur, she uses her large social media platforms to help brands and artists gain exposure. Manal has an undergraduate BA degree in Psychology from York University, Toronto.

Mynxi White: @MynxiiWhite

Mynxii White

Mynxi White is an award-winning make-up artist, esthetician, fashion editor, stylist and model. She has worked alongside some of the biggest names in the entertainment industry as well as corporate America working tirelessly to bring her unique creativity to every person with whom she works. She is all things beauty and fashion.

Mynxii first got the attention of the industry twelve years ago when Tony&Guy named her Make-Up Artist of the year in 2004 for all of North America. Since then, she has worked on many notable projects including Ru Paul’s Drag Race and most recently Maker Studio’s new show Oh You Pretty Things!

Mynxii has also provided her expertise for numerous big brands including Samsung, LA Eyeworks and so many others. She has toured with multiple celebrities including Kanye West, Dave Navarro (Red Hot Chili Peppers and Jane’s Addiction), Kelly Clarkson, Margaret Cho and more.

Proving she is as talented in front of the camera as well as behind, Mynxii has graced the covers and pages of Elle Japan, Vogue Italia, and countless other publications.

Mynxii’s take on the state of beauty and fashion is in huge demand. Currently, she is Beauty Editor at Schon! Magazine. Previous publications include positions as Fashion Director for Black&Grey Magazine, Online Beauty Editor for FLAUNT Magazine, Beauty Editor for Style Defined NYC and a hugely popular fashion Buzzmaker for Buzznet.

Mynxii understands the skin is a blank canvas that can be slightly enhanced to bring out natural beauty or “done up” to the point where a person is a living, evolving piece of unique art.

To learn more about Mynxii White, please visit for her entire portfolio, videos, beauty tips and exclusive behind the scenes content.

Koko Hayashi, Founder and CEO, Mirai Clinical

Born and raised on Japan’s northernmost island, Hokkaido, renowned for its clean air, water, and lifestyle, Koko has cultivated a life-long interest in natural treatments and skin care. After receiving an MBA at the Chinese University of Hong Kong, she successfully completed the prestigious CIDESCO degree, the internationally respected aesthetic license. As an expert on Japanese skin care, she is dedicated to improving people’s quality of life, and is now introducing her knowledge to the U.S.  Author of “Less is More, Japanese Anti-Aging Secrets”, Executive Producer for Cool Japan Initiative 2015 by the Ministry of Economy, Trade and Industry, Lecturer at Japan Cosmetic Center.

Jasmine Velarde, My Sinful Twenties

Jasmine Velarde logoJazmine Velarde is a 25 year old New York native residing in LA. She created My Sinful Twenties, a personal lifestyle blog in Spring 2015 to share her love for beauty, fashion, food, and discovering new places while striving to deliver creative and original content for her viewers. Thankful for all the experiences blogging continues to bring her while being able to share my visions with people from all around the world. Follow along on my journey, it’ll be one to remember!

Leslie Chatman, Writer and Tastemaker, Pop Goes the City

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Leslie Chatman is a writer, blogger and tastemaker from Dallas, Texas. In 2011 she founded an online lifestyle publication, Pop Goes the City, creating a personal platform to cover beauty, fashion, food, celebrity interviews, technology and many other lifestyle topics. A move to freelance writing has been the most recent evolution of her publishing career. Leslie’s work has appeared on Huffington Post, PAPER Magazine Digital, Eater and in New You Magazine.

Sourabh Sharma, Communication & social Media Research Expert + Senior Project Manager


Sourabh Sharma is founder of FIG or out, a brand advisory and digital marketing company, with has 10+ years of experience in the marketing space and a background in brand management, social media, management consulting and research. As a digital influencer in the fields of travel, lifestyle, food, fashion and beauty, he wears multiple hats: journalism, serial investing, distinct startups in the tech space, and is a regular consultant for branding and digitization of startup or small business ventures. As a judge of social contents and a public speaker at national conferences on marketing trends and business operations, with related white papers and publications, Sharma has a solid understanding of the modern corporate and communications dynamics. Sharma has undergraduate engineering and business degrees and MBA with global experiences from the Wharton School, the University of Pennsylvania and the Rotterdam School of Management.

Joey Maalouf
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Possessing the talent to truly make women glow, with his ability to do both hair and makeup, Joey Maalouf, is a one man “Glam Squad.”
Born and raised in Detroit, Joey knew at the young age of 15 that he wanted to be a part of the beauty industry. Yearning for a challenge, Joey moved to New York in 2005. Joey has built am impressive roster of loyal clients due to his incredible skill, attention to detail and infectious personality.
When women want to look their best, they turn to Joey. Celebrities including Jessica Alba, Molly Sims, Rachel Zoe, Jamie Lynn Sigler, and Diane Von Furstenberg trust Joey for exquisite vision. Whether creating a simple bun for a daytime event or dramatic eye make-up for a black tie ball, Joey is equally adept in myriad looks.
In addition to creating looks for red carpets and television appearances, Joeyís also an expert “How To” guy. In 2015, Joey launched The Glam App alongside co-founder Cara Santana; the beauty on-demand service which delivers glam experts to your front door. In 2016 he launched ISH, a fresh and innovative new makeup line that celebrates authentic beauty from the inside out.
Joey is based in Los Angeles.

Sarah Gibson Tuttle

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Sarah Gibson Tuttle is a mani / pedi obsessive and the founder of Olive & June. Olive & June is a new kind of neighborhood nail salon founded on the idea that getting a manicure and pedicure should be downright lovely. Sarah named it after her great-grandmother and grandmother, the Gibson women who taught her the importance of having high standards and a big heart.

Before opening the Beverly Hills flagship in August 2013, Sarah worked for ten years as an Equity Sales Trader at JP Morgan & Morgan Stanley in New York City covering hedge funds and mutual funds. But quality of life wooed her out west. When she arrived, she realized Los Angeles had everything she wanted except for the perfect nail salon. Seeing the opportunity to create a pretty space where women could expect and enjoy expert nail care on a regular basis, Sarah opened Olive & June.

This spring, Sarah opened a third Olive & June location in Santa Monica (the other two are in Pasadena and Beverly Hills). Known as a destination for nail art and top notch care thanks to loyal client base and extensive press coverage including Vogue, Allure, InStyle, and Elle, Olive & June has quickly become the go-to for celebrities, stylists, editors, friends, family, and fans from across the city and around the world.

Sinead Norenius-Raniere, Founder iFabbo

Sineal Norenius logo

Sinead Norenius-Raniere is a results-driven Business Development and Marketing Executive with strong social media roots within the beauty and fashion industries. Sinead is currently a Partner at The Pienza Collective a consulting agency that helps beauty brands with retail distribution strategy, digital marketing including influencer and social media marketing and TV shopping.

Sinead is also the founder of the premium blogger network, iFabbo, which was acquired by Women’s Marketing Inc. in 2014 and then by the Sway Group in 2016. iFabbo is an industry leader in high-quality, influencer marketing, whereby connecting influential bloggers and YouTube’ers to brands via a proprietary technology platform.

iFabbo was a spinoff of Sinead’s skincare company, Beautisol, a luxury sunless tanning brand where she utilized the bloggersphere, social media and other crowdsourcing tactics to successful launch the brand into market in 2009. The brand is distributed through luxury outlets and on HSN where Sinead was spokesperson for four years.  Beautisol was acquired by Five Crowns Capital in early 2015, where Sinead currently serves as an advisor to the private equity group.

Sinead is a board member of the Bay Area Beauty Association, a member of Cosmetic Executive Women (CEW) and Beauty Industry West (BIW) and sits on the West Coast committee for ICMAD.

Sasha Nicole Shellock

Sasha Nicole Shellock

Sasha Nicole is the Integrated Marketing Manager at Studio71 specializing in Beauty, Fashion, and Lifestyle partnerships. Before joining Studio71, Sasha was on the talent management team at Big Frame, where she worked with digital superstars including Tyler Oakley, Ingrid Nilsen and Amanda Steele. Sashaís entertainment career began at Seventeen Magazineís Youtube channel, where she discovered her interest in womenís lifestyle brands, and digital content.  She is passionate about developing brand integrations that are authentic on the influencerís channel, successful for the advertiser, and beneficial to the viewer.  She graduated from the University of California, Los Angeles with a degree in English.