The #beauty 2.0 Awards are judged by a panel of industry experts. Our judges are drawn from the interactive media industry, including professionals specializing in media, gaming, design, digital marketing and app development. Our judges hail from agencies, corporations and various organizations.
Each judge is assigned 2 categories that are within their specific area of expertise and experience. We ensure that there is no conflict of interest between any judges and the submissions they will grade, and the adjudication process is carried out with the utmost confidentiality and objectivity. The judges assess the entries in their categories online through our secure system.
After the judging where committee will select the top 5 brands per category, voting will be open to the public and the winner will be determined based on 100% consumer’s vote.
GCI http://www.gcimagazine.com/ <http://www.gcimagazine.com/> holds a unique position in the beauty industry, specifically addressing the “branding” needs of beauty brands. GCI coverage of any given element of the beauty industry (packaging, ingredients, etc.) focuses on those element’s impact on the brand; not those elements as they impact production/formulating processes, for example. GCI’s is written for brand owners – the team at beauty care brands whose primary responsibility is to understand consumers/consumer behavior, identify target consumer, connect with that target, put products on shelves, sell the products and build long-term brand loyalty. The overarching goal of GCI’s content is to delivery strategies, trend data and market data. GCI is about its audience and its relationship with consumers. Cosmetics & Toiletries focuses on the craft of formulation and furthering the cosmetics R&D process, from idea to production, with practical, applicable information in relevant formats, including:
- Research: Relating the Science
- Regulatory: Knowing the Rules
- Formulation: Applying Innovation
- Testing: Measuring Results
Gabriele Fuchs, CEO and Founder, Webportalis
Gabriele Fuchs is the founder of webportalis, a PR Network covering 8 countries and 4 web databases in the beauty, medical, lifestyle and fashion sector. The main markets covered are the US, Germany and France. With a professional background in beauty PR that spans over 25 years, Gabriele launched her first online research database, www.beautypress.de dedicated specifically to beauty editors, back in 2000. Following beautypress’ success in the German speaking countries, Gabriele took her concept overseas and successfully launched the US database in April 2009, followed by France in May 2011. With her unique concept, Gabriele has become a pioneer in digital PR and has set a benchmark in awareness, acceptance and user frequency among the press. This PR database system supports classic PR principles with an innovative approach taking the future of the online media landscape into account. Today, the beautypress PR network internationally covers over 700 brands and reaches out to more than 6,000 beauty editors through its international contact list. For companies, the digital PR services offered are essential in facilitating a cost effective exchange of press material with the media. For editors, the PR databases are a time-saving editorial support resource with a complete overview of all relevant beauty brands and their press material as well as event, expert and trend news.
Gabriele is a member of the German Fragrance Foundation, the VKE Association and of the DPRG, the German Public Relation Association.
Crista Finocchio is Vice President, Digital Communications at Kaplow Communications and has 12 years of experience in marketing, digital and PR. At Kaplow she leads the digital communication strategies for multiple beauty brands and is a strong advocate of holistic messaging and the importance of implementing one solid communication idea that changes conversations.
She has extensive knowledge of the beauty, skincare and lifestyle verticals and has worked on digital initiatives for clients ranging from mass to prestige. Crista has had proven success optimizing campaigns, resulting in measurable results, which include creating award nominated applications and driving record traffic and engagement to brand websites and social platforms. Her work encompasses launching new brands, as well as revitalizing and repositioning existing brands through strategic and targeted programs.
Crista’s experience extends to entertainment marketing, giving her a unique perspective and breadth of knowledge that allows her to understand consumer behavior on various levels. Throughout her career she was instrumental in bringing digital marketing to the forefront for many brands, and has overseen multiple award-winning campaigns. She is also responsible for creating one of cable’s first dual-screen social applications, and helped launch SyFy’s popular tech blog, DVICE.com.
Crista holds a Bachelor of Science degree from the SI Newhouse School at Syracuse University, is a Newhouse Scholar and 2002 IRTS Fellow.
Oonagh Philips, Editor in Chief, BW Confidential
Oonagh Philips is Editor in Chief at BW Confidential. BW Confidential is the Paris-based business-to-business publication for the international cosmetics, fragrance and spa industry. Our electronic publication (twice a month) and print magazine (four times a year) provide the latest news, analysis and commentary on major issues in the global beauty market. BW Confidentialâ€™s publications, which are edited by specialist journalists in the beauty business, bring you interviews with key players, insight into new trends, regional and country reports, packaging innovations, consumer studies, developments in retail, company strategy analysis and product launches. Our target readers are the decision-makers in the international beauty industry: retail buyers, distribution agents, brand CEOs, export and marketing directors and suppliers.
Sourabh Sharma, Communication & Social Media Research Expert + Senior Project Manager
Sourabh Sharma is a New York-based communication and social media research expert for SKIM. He is passionate about extracting value from the rapidly evolving brand-to-consumer interface by his active work in social media research. Sharma has worked in management consulting, preceded by a role in brand management and product development at L’Oreal. Sharma holds degrees in engineering and marketing, and an MBA from the Wharton School at the University of Pennsylvania and the Rotterdam School of Management.
William Peres, President and CEO, Serious Factory
Over 15 years of experience in the fields of software, 3D, sales, marketing, William Peres has held positions of Development Manager and Director of Marketing and Communications within the global leader in 3D software and PLM (Product Lifecycle Management) and is at the origin of creating the software design of virtual spaces in 3D real-time marketing and communication in France.
Specialist in the piloting of development projects, and business management, he supports his clients in the implementation of innovative digital solutions and 3D software within the marketing departments, sales and training in France and internationally.