About #beauty20 Awards:

The 1st Annual #beauty 2.0 Awards was initiated in 2013 in Paris, followed by events in 2014 & 2015 in New York, London and Los Angeles. The awards are brought to you by INNOCOS events and praising the most ground-breaking innovation in digital marketing by beauty brands.

The fans themselves will both nominate and vote for the beauty brands they feel are the most innovative and pioneering online.

Phase 1: Nominate your favourite beauty brand per category. The top 5 per category will be decided by the judging committee, so make sure you get voting for your favourite brand now

Phase 2: Submit your vote from the preselected top 5 per category. The winner will be determined based on 100% consumer’s vote.

Phase 3: Attend the live awards ceremony during Cosmoprof North America (USA) and InterCHARM Moscow (Europe), where we will announce the winners.

Schedule 2018

Nominations are opened!

November 20, 2017 –  Nomination deadline & judges pre-selection

December 10, 2017 – Public voting open

January 20, 2018 – #beauty20 public voting closed & preparation for the Awards Ceremony

February 4, 2018 – Winners announced at the live Ceremony in Miami.


Best Twitter

Nominate your favorite beauty brand who optimises Twitter the most for brand building, promotion and cultivating relationships.

Best Facebook

Nominate your favorite beauty brand with the most engaging Facebook page, in terms of content, interactivity and bond with fans.

Best Pinterest

Nominate your favorite beauty brand who uses Pinterest to encourage fans to closely engage with them online and provides daily visual inspiration.

Best Instagram

Nominate your favorite beauty brand who uses Instagram to encourage fans to closely engage with them online and provides daily visual inspiration.

Best App (Mobile or Tablet)

Nominate your favorite beauty brand mobile app, which is easy to use and offers trending, original content and is engaging.

Best YouTube Channel

Nominate your favorite video by a beauty brand that “touched” you and has created the most memorable video / YouTube Channel.

Best Snapchat

Nominate your favorite beauty brand who uses Snapchat to encourage fans to closely engage with them online and provides daily visual inspiration.

Best Use of the Hashtag

2016 New Category! Nominate the best use of hashtag on Twitter, Vine and Everywhere Else be beauty brand or retailer.

Best e-Commerce Website

Nominate your favorite beauty brand website that is easy to use, visually appealing while offering high quality content and various social media sharing options.

Best Beauty Startup

Nominate your favorite beauty startup (5 years old or less) with the most innovative and outstanding online presence.

Best Beauty Brand Online

Nominate your favorite brand with outstanding performance in total online presence.

The purpose of this contest:

The #beauty20 Awards are open to individual consumers, cosmetics and personal care brands, suppliers and retailers from any and all countries globally, to nominate their favourite beauty brand online.


The #beauty20 invite any organisation, including agencies, brands, networks, services, bloggers, etc., to nominated their favourite beauty brands online and on social media. To be eligible, the entry must be for a beauty brand manufacturer or retailer. Vendors can nominate their project they have done for the brand owner only. Only those customers for whom projects have been implemented can take part and not their external service providers. If the category that wins an award was performed with an external service provider, it is the customer who will receive the award and not the external service provider. The service provider may be mentioned if the customer so requests and if the service provider gives his written agreement and accepts these rules.

Entries that have won awards in past #beauty20 Awards competitions are eligible for the current competition. So don’t shy away from defending your crown. There is also no limit to the number of entries you may submit or the number of categories you may enter.

Unacceptable Material

Entries that contain pornographic material, propagate “hate” messages, make defamatory statements, or that are otherwise extraordinarily offensive are not only uncool, they are also not eligible to win a #beauty20.


Ineligible entries may be disqualified at any phase of the competition without notification.

Acknowledgement of Entries

Entries into The #beauty20 Awards must be made online through the www.beauty20awards.com website. Entries will not be accepted by any other means. No payments are required to nominate your favourite brand. Nomination: Entries will not be considered fully submitted until the entrant hits the ‘Submit’ button. Entrants will receive an email acknowledgement when an entry has been received.

The #beauty20 Awards are subject to the present rules. By taking part in the #beauty20 Awards, the contestant accepts these rules unconditionally.


#beauty20 undertakes to deploy a communication plan to promote the #beauty20 awards, voting platform and the nominee’s short list, by carrying out a variety of actions, including but not limited to:

  • Email campaign with reminders
  • #beauty20 contacts
  • Social media (Twitter, Facebook, LinkedIn, Blogs, Pinterest, etc)
  • Press releases in Europe, USA and other countries around the world
  • Banners
  • Online marketing media and website

The deadline to nominate your social media channel/ blog is available on this page.

Any one brand/company can be nominated and win more than one category.

We accept no responsibility for any incorrectly submitted information.

Application selection criteria.

#beauty20 judges will short-list an initial selection of applications. The applications selected will be those that feature the finest achievements that stand out as examples of best practice in digital and interactive marketing. The selection criteria used will be originality, creativity and the internal and/or external impact of the project. The communication effort around the project will also be assessed.

The list of judges members can be found on the site http://beauty20awards.com/advisory-board/

Each judge is assigned 2 categories that are within their specific area of expertise and experience. We ensure that there is no conflict of interest between any judges and the submissions they will grade, and the adjudication process is carried out with the utmost confidentiality and objectivity. The judges assess the entries in their categories online through our secure system.

The judges reserve the right to re-categorise entries if they think another category would be more suitable. However, they cannot be expected to routinely re-categorise incorrectly entered projects.

Sponsors are also allowed to enter the category that they are sponsoring, but they cannot be a part of the judging panel.

The judges’ decisions on Top 5 per Category (from the nominations) are final and no correspondence will be entered into regarding them.

The winner will be determined by 100% consumer’s vote.

By submitting an entry the entrant confirms that they have read and agree to the ‘Rules of Entry’ above, and understands that these now apply.


The Winner will be announced at the Awards Ceremony at INNOCOS Digital event. Awards will be given to the brands/campaigns that receive the largest number of votes on the www.beauty20awards.com website during the voting period. In the case of a draw between two nominees, both nominees will receive the award.

Award winners will receive a trophy and will benefit from visibility on #beauty20 ‘s website and our media partners platforms. #beauty20 and the judges reserve the right to withdraw the award from a nominee who does not attend – or is not represented by his external service provider at the awards ceremony.

To book your ticket online for the live awards ceremony visit innoCos digital registration site to pay with credit card or email: registration@innocosevents.com. Payment is due within one week of your booking.

Changes to the rules/cancellation/exclusion. #beauty20 reserves the right to modify these rules at any time and without having to justify these modifications. Any modification or addition to these rules will take effect immediately. In the event of circumstances beyond its control or for any other reason, #beauty20 reserves the right to cancel the #beauty20 Awards. In this event, #beauty20 will inform participants as soon as possible. In the event of abuse, deceit or fraud, #beauty20 formally reserves the right to purely and simply exclude the contestant concerned from participating in the #beauty20 Awards and/or any other #beauty20 contests.

Personal data. The personal data collected by #beauty20 in the framework of this contest will be the subject of IT processing and are subject to the application of the legislation on protection of privacy. These data will be contained in a file that can be shared with #beauty20 partners and/or used internally and/or used for commercial purposes. By virtue of this legislation, contestants have the right to access and rectify the personal data concerning them, by writing to KGS B.V., Park Hoornwijsk 37, 2289CZ, Rijswijk, Netherlands, to Irina Kremin, or by sending an email to ikremin@kgsglobal.com . Each contestant may also oppose the processing of data concerning them on condition the grounds are legitimate.

Liability. #beauty20 declines any liability for any incidents or accidents that a contestant (including its representatives and external service providers) may suffer during its participation in the #beauty20 Awards. #beauty20 may not be held liable if the contest is postponed, shortened or cancelled if the circumstances so require or if this occurs in compliance with the rules. In no way may any typing, printing or page layout errors or other similar errors be construed as forming an obligation that may be binding on #beauty20 in any way.

Request for information. The #beauty20 Awards are organised by KGS B.V., headquartered at Park Hoornwijck 37 2289CZ, Rijswijk, Netherlands. Any information may be obtained by email from Irina Kremin (ikremin@kgsglobal.com ) or be downloaded from the site www.beauty20awards.com

Applicable law. In the case of a dispute, Dutch law, rules and regulations shall apply and only The Hague courts shall be competent.