From left to right: Kim Sater, Mary Kay, accepted Best Facebook, Best Pinterest and Best Youtube Channel; Jennifer Dalpi accepted Best Beauty Brand Online on behalf of Sally Hansen; Shawna Polivka and Chrissy Montera, Bath & Body Works accepted Best Instagram #beauty20 Awards.
New York November 5 2015.
The second consumer choice awards in New York: #beauty20, took place on November 5th during the innoCos Digital event where beauty executives shared speeches on how to reach, engage and delight the customer with the main theme: Beauty Experience 360 and the Rise of the CXO.
The #beauty20 Awards were created to benchmark the companies who are the most successful in connecting with consumers through digital technology and social media.
The Global Cosmetics Community team selected 10 of the most popular digital marketing platforms as categories of the awards and over 300 award entries were received. With much deliberation and critical review, our team of judges selected the top five brands from each of the 10 categories.
After collecting the results, we gave consumers a month to vote for their favorite beauty brand online. Over 16.000 votes were received and below are the results with the winners:
Bath & Body Works
Sephora to go
Best YouTube Channel
Best eCommerce Website
Best Beauty Startup
Best Beauty Brand Online
Sally Hansen brought home the Best Beauty Brand Online, following the 2015 London winner – Benefit Cosmetics, 2014 New York winner – Aveda, 2013 Paris winner – Lancome.
Mary Kay has reached a record in the number of followers they have been able to activate to vote for them – for the third year in a row for nominated categories, winning: Best Facebook, Best Pinterest and Best Youtube Channel.
The most popular category this year which received the most nominations is Best Instagram and the big winner this year in New York : Bath & Body Works!
We always excited to see new startups with new faces every year. This year California based brand eSalon took the trophy in London and New York.
The winners, in addition to recognition from their customers and Global Cosmetics Community, received a beautiful custom made trophy. The trophy was custom made for this awards in the shape of the letter C for Customer, Consumer or Care,” which describes the nature of digital marketing.
For the acceptance ceremony, finalists were asked to prepare a “5 words or less” speech to keep it exciting and easy to share on social media networks.
To recall some of the acceptance speeches in 5 words or less:
Best Facebook: Mary Kay “Sharing is in our DNA”
Best Pinterest: Mary Kay ” Pin it to win it”
Best Instagram: Bath & Body Works “Thanks for making fragrance fun”
Best App: Sephora to go “App domination since 2010”
Best Youtube Channel: Mary Kay “You can play that again”
Best e-Commerce Website: Sephora “Vegas store launched in 99”
Best Beauty Startup: eSalon “Thank you very much”
Best Technology: JeNu “Its pronounced genou. Thank you”
Best Beauty Brand Online: Sally Hansen “Thankful #sallyhansenthanksyou #staypolished”
“The #beauty20 Awards is an opportunity for the beauty industry to see which brands are staying closely in touch with their customers” says Irina Kremin, the Managing Director of innoCos events. “Those companies who participated, turned to their customers and asked for their support and the results were overwhelming! In the end the winning brands had tightened the connection with their customers who are now celebrating their win.“
The innoCos Digital and #beauty20 Awards by innoCos events is the first digital marketing awards celebrating the best beauty brands online. The awards were launched in Paris in 2013 and the first New York awards took place in 2014. innoCos believe that events in Paris, New York and London will inspire more brands to join the competition and will become an annual event in different locations, with one more upcoming – Los Angeles 2016. Nominations and online voting in now opened for the 2016 awards in London on #beauty20 awards website.
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Shawna Polivka, Bath & Body Works, with Best Instagram trophy #beauty20 Awards